Esti Murik

Hi, I'm Esti!

Principal UX Designer based in Amsterdam.

Dog loving problem solver, with 11 years of UX design & lead experience.
Scroll down to see what I do and how I do it.

Bootstrap

Experience

Senior UX Designer
funda
Oct 2021 - Present
•
3 years 7 months
Amsterdam, North Holland, Netherlands
Elsevier
4 years
Principal UX Designer
Sep 2021 - Sep 2021
•
1 month
Amsterdam, North Holland, Netherlands
Senior UX/UI Designer
Oct 2017 - Aug 2021
•
3 years 11 months
Amsterdam, North Holland, Netherlands
Fundbox
3 years 7 months
Design Manager
Oct 2016 - Oct 2017
•
1 year 1 month
Tel Aviv District, Israel
UX Designer
Apr 2014 - Oct 2017
•
3 years 7 months
Tel Aviv District, Israel
Feelternet
3 years 1 month
Art Director
Jul 2012 - Jan 2014
•
1 year 7 months
Tel Aviv District, Israel
Web Designer
Apr 2011 - Jun 2012
•
1 year 6 months
Tel Aviv District, Israel

What I'm good at

Clarity

I'm a clear and explicit communicator. I also expect that from my colleagues.

Interviews

Asking the right questions that lead to recognizing the right issues followed by the right solutions.

Facilitation

Good at leading workshops and group sessions to identify problems and define directions.

Visual Design

Experience designing apps, features and components with or without a design system.

Work

Office Pages

Funda

Transforming a free feature into a premium product, generating €1.8M in annual revenue.

B2B Market Research monetization
Saved Houses

Funda

Increasing engagement by 70% by redesigning an existing core feature.

Engagement Data analysis User Research Redesign
Funder Labs & Fragment Factory

Elsevier (RELX)

Expanding into a new user segment with a modular, data-driven analytics platform.

Market Research User Interviews Modular Design
Editor Role

Elsevier (RELX)

Increasing product value with a scalable permissions system for complex funding workflows.

User Needs Product Value Complex Flows Design System
Payments

Fundbox

A clear, trustworthy overview of online payments for user confidence and control.

B2B User Needs Fintech
Dashboard

Fundbox

A credit management to provide small businesses with fast, transparent access to working capital.

B2B Fintech Startup Growth

Life

I'm a UX specialist and a design lead with 11 years of experience turning complex problems into thoughtful, user-driven solutions. I thrive on identifying the right challenges, crafting purposeful designs, and refining products as they evolve—guided by user behavior, data, and goals.

I care deeply about understanding people, empathizing with their needs, and anticipating their actions. I love working collaboratively, exchanging ideas, learning from those around me, and finding shared paths forward. For me, great design is about more than aesthetics—it's about building sustainable, valuable, and successful products that truly serve their users.

Contact

kachke@gmail.com
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